Ross Symons is an origami artist who lives in Cape Town, South Africa. Three years ago, Ross was working in a 9-to-5 job as a website developer, and he was miserable. He decided to dedicate the entire year of 2014 to improving his origami skills and sharing it with world. That’s when he started his popular Instagram account, where he folded and posted a different origami figure every day of the year. He increased his following on this account from just 120 to over 100,000 in under 18 months.

As the project grew, he developed an entire brand around White on Rice, which has allowed him to quit his 9-to-5 job and run his own business. He creates origami installations, art exhibitions, origami stop frame animations and social media content for brands around the world. He also does public speaking gigs where he shares his story about how he made the shift from 9-5 web developer to an Instagrammer and full time artist.

For an inspiring chat about creative entrepreneurship, tune in to this episode with Ross Symons!

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039: How Origami Artist Ross Symons Attracted 100k+ Instagram Followers, One Fold at a Time

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