Hello and welcome to Hell Yes Life!

I’m Norman Bell, owner, founder, inspirational speaker, workshop leader and host of the Hell Yes Life podcast. I'm glad you're here!

We are a community of amazing people who are ready to ditch the 9-to-5 and live an a Hell Yes Life of passion, purpose AND profit.


 When I was in high school, I ran for a senior class officer position with the campaign slogan, “Hell Yes! Vote for Norm!” After a week of campaigning, we had an assembly where each candidate gave a speech. I decided to put on a slideshow. At the end of my speech, I told the crowd, “Okay, if you want to vote for me, on the count of three, yell “Hell Yes!” I said “1, 2, 3…”  and the whole place erupted: “HELL YES!!!!

Later that day, I found out I had won the election by a landslide. The following year was a Hell Yes year. Over 25 years later, after many big ups and big downs, I was happily married to my wonderful wife and had an amazing daughter. But I was doing work that drained me more than it fed me. Each day felt like the last. I had little glimmers of dreams of me onstage speaking, but I had no idea how to get there. But every once in awhile, two words would ring in my ear: "Hell Yes....Hell Yes....HELL YES!!!".

I knew I had to do something. Something to put me back in touch with that Hell Yes side of myself. In January of 2017, I launched the Hell Yes Life podcast, and since then, I've interviewed amazing entrepreneurs like John Lee Dumas of EOFire, amazing adventurers like Mount Everest climber Cathy O'Dowd, and inspiring speakers like Miracle on the Hudson survivor Dave Sanderson. 

Every guest I meet inspires me and my listeners with inspiring stories and actionable tips that I can apply as I move toward living my Hell Yes Life more and more each day. 


Here is our guiding quote, from civil rights activist Howard Thurman:

That’s what we’re here to do at Hell Yes Life: COME ALIVE.

And that’s my mission in life: To help YOU come alive.


See, many of us, myself included, haven’t been living HYLs. No, we’ve been living LLLs: Low Level Lives. That’s not a judgement, it’s just a fact. Sometimes we live at higher energy frequencies where we feel ALIVE, SPONTANEOUS, CURIOUS, PRESENT, and INSPIRED.

And at other times, we live at lower energy frequencies, where we feel disconnected, grumpy, angry, flat, dull and listless. You probably know what I’m talking about because you’ve likely felt both ways at one time or another. Well, here at Hell Yes Life, we’re here to explore how we can live more of our lives in the HYL Zone and less of our lives in the LLL Zone.  Here's how we'll be doing that:


You're a 9-to-5er and you're sick of the daily grind. You want to live your passion but you want to make a profit too. You dream of financial freedom, passive income, a location independent lifestyle. But how can you find your purpose and make an abundant living doing it? On the Hell Yes Life podcast, you'll meet amazing entrepreneurs, leaders, adventurers, speakers, authors, world changers and movement makers who are profitably living their passion and purpose. You’ll meet entrepreneurs like John Lee Dumas of EOFire and Nick Loper from the Side Hustle Show, adventurers like Mount Everest climber Cathy O’Dowd and Sarah Williams of Tough Girl Challenges, and inspiring speakers like rocket scientist and TED Talker Olympia LePoint and Miracle on the Hudson survivor Dave Sanderson. In every episode, you’ll come away with inspiring ideas, tips and action steps that will motivate you to take major steps toward living YOUR Hell Yes Life.

Subscribe to the podcast on iTunes


The HYL private Facebook group is your place to connect with other Hell Yes Lifers and support each other as you move toward your HYL. Not only that, but we’ll make a real effort to help each other take leaps and strides in their HYL. Know someone who’s a scuba diving instructor? Maybe you can connect a new HYL member whose Hell Yes is scuba diving. And maybe someone will do something similar to help you with your Hell Yes.

Join the HYL Facebook Community


Signing up to the newsletter is the best way to stay connected with HYL. You’ll be the first to know when a new episode is released. You’ll also get event updates and special members-only offers. Sign up below, and you'll get access to a FREE 5-part video mini-course, "The 5 Steps to a Hell Yes Life"!