104: How to Create Spellbinding Brand Stories with Park Howell

Hell Yes Lifers, please join me in welcoming to the show Park Howell, the host of the popular Business of Story podcast and author of the bestselling book, Brand Bewitchery: How To Wield The Story Cycle System To Craft Spellbinding Stories For Your Brand

The fifth in a brood of seven, Park's earliest take on branding started when his father named their childhood home "Happy H" - which is right what their family stands for: happiness.

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103: Ask Gary F**king Anything with Gary John Bishop

Hell Yes Lifers, we are honored today to have the delightfully unapologetic author Gary John Bishop. He is the New York Times bestselling author of Unf**ck Yourself: Get Out of Your Head and Into Your Life. His brazen writing and no-BS style writing about how to literally "unf**ck your life" and be free of limitations has set millions of readers on a journey to genuine self-help.

As I have mentioned in previous episodes, this Covid pandemic has wreaked havoc in many people's lives across the globe, yours truly included.

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