Hell Yes Lifers, please join me in welcoming to the show Park Howell, the host of the popular Business of Story podcast and author of the bestselling book, Brand Bewitchery: How To Wield The Story Cycle System To Craft Spellbinding Stories For Your Brand.
The fifth in a brood of seven, Park's earliest take on branding started when his father named their childhood home "Happy H" - which is right what their family stands for: happiness. Fast forward to his adulthood, and Park has founded The Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. Listen in today as Park shares actionable steps we all can take in crafting stories that will resonate with your target audience.
Tune in to today's show and you'll learn:
What Park's "Hell Yes" in life is
What happened to Park's ad's agency
How one advertising campaign changed Park's belief in his company's process
What his son did to help Park nurture his passion for storytelling
How Park was able to help Avein Saaty-Tafoya of Adelante Healthcare
About Joseph Campbell and storytelling
How to effectively use Park's 10-Step Program without getting overwhelmed
The 3-Act structure of storytelling
How to set the context of your story
What the key step in storytelling is that will trigger your audience to take immediate action
Who should be in the center of every story you tell
One powerful tip when telling a story to anyone that will grant you instant connection
What an "inciting incident" is and how to use it in storytelling
What the Lipstick Index is and how the pandemic flipped its power
Carl Jung's archetypes and why you should use them in branding
Why you should weave other real-world stories into your own story
The OOO Exercise - Organization, Offering, and Outcomes - and how this helps you build your brand story
What the customer journey is and what stories to tell at each level
Quote: "Your stories are not about what you make; it's about what you make happen."
Why storytelling is intimidating and what makes people afraid of it
the difference between a brand story versus a founder story
How Park used storytelling magic help Andre-Martin Hobbs transform his car dealership
Matthew Winklers' TED ED video "What It Takes To Be a Hero"
How to re-frame your mind during the pandemic using storytelling structure
Park Howell's most recommended Hell Yes Life episodes
LinkedIn: Park Howell
Matthew Winkler's TED ED video "What It Takes To Be A Hero"
Listen to Park Howell's podcast
Park Howell's Online Course: Craft Your Spellbinding Brand Story
Park Howell's Bestselling Book:
Brand Bewitchery: How To Wield The Story Cycle System To Craft Spellbinding Stories For Your Brand
Subscribe to the HYL Podcast!
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104: How to Create Spellbinding Brand Stories with Park Howell