About Hell Yes Life

Hell Yes! I'm glad you're here!

I’m Norman Bell, owner, founder, inspirational speaker, workshop leader and host of the Hell Yes Life podcast. When I was in high school, I ran for a senior class officer position with the campaign slogan, "Hell Yes! Vote for Norm!"” 

After a week of campaigning, we had an assembly where each candidate gave a speech. I decided to put on a slideshow. At the end of my speech, I told the crowd, “Okay, if you want to vote for me, on the count of three, yell “Hell Yes!” I said “1, 2, 3…”  and the whole place erupted: "HELL YES!!!!"

Later that day, I found out I had won the election by a landslide. The following year was a Hell Yes Year.

Over 25 years later, after many big ups and big downs, I was happily married to my wonderful wife Zoe and had an amazing daughter, Sophia.  But I was doing work that drained me more than it fed me. Each day felt like the last. 

I had little glimmers of dreams of me onstage speaking, but I had no idea how to get there. But every once in awhile, two words would ring in my ear: "Hell Yes....Hell Yes....HELL YES!!!" I knew I had to do something. Something to put me back in touch with that Hell Yes side of myself. 

In January of 2017, I launched the Hell Yes Life podcast, and since then, I've interviewed entrepreneurs like John Lee Dumas of EOFire, adventurers like Mount Everest climber Cathy O'Dowd, and inspiring speakers like Miracle on the Hudson survivor Dave Sanderson.

Every guest I meet inspires me and my listeners with inspiring stories and actionable tips that I can apply as I move toward living my Hell Yes Life more and more each day. 

The HYL Mission

This is our guiding quote, from civil rights activist Howard Thurman.

That's what we're here to do at Hell Yes Life:


And that’s my mission in life:

To help you come alive. 


From LLL to HYL

Many of us (myself included) haven’t been living HYLs. No, we’ve been living LLLs: Low Level Lives. That’s not a judgment, it’s just a fact.

Sometimes we live at higher energy frequencies where we feel alive, spontaneous, curious, present and inspired.

And at other times, we live at lower energy frequencies, where we feel disconnected, grumpy, angry, flat, dull and listless. You probably know what I’m talking about because you’ve likely felt both ways at one time or another.

Well, here at Hell Yes Life, we’re here to explore how we can live more of our lives in the HYL Zone and less of our lives in the LLL Zone.

Put simply, we want less of this:

And more of  this:

(Yes, that's me bungee jumping...and no, you don't have to jump off a bridge to live a Hell Yes life....but it sure is fun! :)

The Road to Hell Yes

Here a few of the ways Hell Yes Life seeks to serve and inspire you:

HYL Coaching

Through participating in one of our coaching programs or Mastermind groups, you'll uncover your Hell Yes, get clear and your goals and visions, break through blocks, and take massive action toward your dreams.

HYL Podcast

With thousands of listeners in 70+ countries, the Hell Yes Life podcast brings you inspiring stories and life lessons from our amazing guests – authors, speakers, mission-driven entrepreneurs, and more.

HYL Seminars

Hell Yes Life helps you find your purpose, tell your story, and connect with like-minded Hell Yes Lifers through hosting seminars, webinars and workshops and around topics like visioning, storytelling and more.

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